In the office we enjoy comparing adverts: by this I mean the adverts Facebook chooses to show us. Sometimes it can be bang on and other times only just miss the mark. Of course it’s all driven by semantics but the profiling is so good that it’s scary and it also seems to hang on a few key pieces of personal information. I’m not certain but I think these are age, gender and relationship status.

Now it's definitely more complicated than the three terms I’ve identified above, semantics is built on countless connections between information all over the place but these three denominators seem to stand out. Take my colleagues for example, we share many similarities age, tastes etc but there are subtle differences and FB knows this.

Whilst browsing Twitter this morning I came across this Web 3.0 documentary by Kate Ray. According to her blog she’s soon to graduate in Journalism/Psychology; I'm surprised by her student status considering her film has some pretty inspiring characters in it!

I find semantics really interesting and this documentary really covers it well. If you’re interested in the way the web’s heading, I really recommend it!

I’ve embedded the film below but a biography of sources can be found on her site.

While I was looking around the BBC site this morning, I came across this article taken from this year’s BETT show. I was recently talking with a friend who is a primary school teacher about this exact issue; it is something that concerns me a alot. While the above article talks about the gap between schools, I am more concerned with the gaps between teachers and students.

It has been a long time since I heard the word bot! I remember playing CTF in Quake 2’s Outlands. Staring down the barrel of my Railgun at hundreds (well, four) bots, carrying out a range of activities that included standing still, spining round and continuous jumping. A small minority would love nothing more than hanging out by teleporters? In 1997, AI seemed to me to be more ‘frag matter’ than anything else, I would have never realised of it's educational potential.