‘You’re pissing in my pond now’
During my career there have been occasions where product updates, research findings and design iterations have been de-railed, or deemed unimportant by an IT department.
If you have a digital advocate in your client’s senior management team, these factors are reduced. Without this, their influence is amplified.
How long are brands, some that spend a fortune on marketing activities, going to leave these first, all important customer touch points in the hands of IT departments and legacy systems?
Yes, there are a million reasons why you shouldn’t do something and only ever one or two great reasons why you should.